“This will help defray some of our expenses. Every little bit helps,” said department Director Paul Trombino III.
The Iowa rest areas see more than 16 million visitors per year and cost the state $3.7 million to operate.
“Trombino said he doesn’t know how much money the sponsorships might generate. He anticipates seeking bids later this year. Potential sponsors could include tourist attractions, truck stops and casinos. The Iowa rules prohibit partisan endorsements, so the presidential campaigns of Mitt Romney or Barack Obama, for example, couldn’t sponsor a rest area,” The Trucker reported.