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Love’s Offers Cardless Payment Option At The Pump


Company completes live cardless fueling customer transaction; rollout begins

OKLAHOMA CITY, July 31, 2012 — Love’s Travel Stops today completed the first successful live customer transaction using RFID cardless fueling technology and Comdata’s financial processing software at their Pauls Valley, Okla. location. After successful customer tests with Comdata and DFConnect, Love’s will continue to roll out the RFID software at all travel stop locations.

More than 100 of Love’s locations will have cardless fueling technology available for professional drivers by the end of August and the entire Love’s network of travel stops will have it available in September.

“We are excited about what we consider the ‘next generation’ of fuel transaction processing through RFID technology,” said Jon Archard, director of fuel marketing at Love’s.

In addition to completing a live customer transaction using Comdata, Love’s has successfully used DFConnect for cardless fueling transactions with their fuel tanker fleet for the past year.

“Our fleet has been very satisfied with the ease and automation of using cardless fueling technology at Love’s locations for the past year. Love’s strives to provide our customers with the most efficient and most cost-effective method of doing business with us. With the advantages provided through cardless transactions, including improved fuel theft control and a more efficient transaction process at the fuel island, we are taking a significant step in providing our customers yet another reason to choose Love’s Travel Stops.”

RFID technology automates the fueling process with the use of low-cost RFID tags in professional driver’s vehicles. The software and RFID equipment are designed to detect a truck’s RFID tags in the fueling lane and turn on dispensers wirelessly, with little or no driver data input. RFID technology saves time for professional drivers and offers a secure financial transaction. Pumps are automatically turned off by RFID software after a truck leaves the fueling bay, which can reduce fuel theft incidents.

Love’s is currently working with Comdata, a proven leader in processing financial transactions, and QuikQ, the company that developed Fuel Island Manager software. Love’s has also successfully completed transactions using DFConnect processing and anticipates integrating additional billing card processors into the program.

About Love’s Travel Stops & Country Stores

Founded in 1964 by Tom Love, Love’s Travel Stops is headquartered in Oklahoma City and remains entirely family-owned and operated. With more than 290 locations and 140 truck tire care centers in 39 states, Love’s approximate growth rate is 20 stores per year. Love’s is currently ranked No. 7 on Forbes Magazine’s annual listing of America’s largest privately held companies. To learn more, go to www.loves.com, Facebook (www.facebook.com/lovestravelstops), or follow @LovesTravelStop on Twitter.


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