Mack Bulldog Gets a Bold Makeover

Mack Redesign

For decades, the proud Bulldog emblem has set atop some of the most-dependable, most-loved trucks on the market– Mack Trucks.  The emblem signifies a brand that is sturdy and strong.  Mack Trucks says the famous bulldog is getting a bold new makeover.

Mack Trucks today unveiled a “bold brand new identity” at the 2014 CONEXPO-CON/AGG convention in Las Vegas.

Mack says the updated emblem is an “expression of the brand sends a strong message about the significant changes in the Mack Trucks organization, its products and customer support solutions.”

The company says the new brand expression is sleeker and more modern but still maintains the iconic Mack Bulldog symbol. “the new mark is an expression of Mack’s present-day, forward-thinking approach to the heavy-duty truck industry and customer,” a Mack press release states.

What do you think of the new Bulldog?