Volvo Trucks this week announced the premiere of a new reality series. The series will be aired on YouTube.
The series will feature life on the road with musician Mapei.
Cameras will record the artist’s 9-day touring trip throughout Europe.
“With ‘Reality Road’ we want to show the strength of our service offerings,” says Per Nilsson, Director Public Relations Volvo Trucks. “For a truck to stay on the road, the services that are linked to it are just as important as the vehicle itself. At the same time, we want to produce TV entertainment that attracts a wider audience. As far as I know, no other company has used reality TV for marketing purposes,” he says.
Do you remember Volvo’s ‘Epic Split’ video? The driver from that video will be along for the ride, so expect to see more cool stunt driving!
Mapei, the artist, will see the “challenges the trucking world” faces.
The series is eight episodes long.
Episode 1
https://youtu.be/Piu7AkDL-OM
Episode 2
https://youtu.be/oE5D5qEo10U
Episode 3
https://youtu.be/GjQvhirLz3I
Episode 4
https://youtu.be/naYpL7hV-38
Episode 5
https://youtu.be/jvuH5atIa4w
Episode 6
https://youtu.be/UoUymrQVaNE
Episode 7
https://youtu.be/XqzJkQUhPkw
Episode 8
https://youtu.be/cbqyDid5WAA
The Music Video: Million Ways – Mapei
https://youtu.be/l4Nb0I80cI0
Source
Volvo Trucks