In a high brow attempt to highlight the precision of the trucks they manufacture, Scania used 14 semis, 90 truck drivers, and 750,000 square feet of deserted airfield to create a giant “truck clock” that will keep running for 24 hours.
Scania says, “In order to maintain a correct, even speed while minimizing fuel consumption, each truck had to be carefully managed depending on their position in the clock. Scania fleet managers in the control tower were able to keep track of all the trucks and constantly monitor the status of each vehicle to avoid unexpected stops and keep wear and tear to a minimum. The drivers played a key role in ensuring that the whole operation worked smoothly.”
You can see the Scania clock in action by clicking the link here.