Yesterday the Trucking Moves America Forward campaign debuted their new mascot — but he doesn’t have a name yet!

The new mascot definitely looks like he stepped straight out of the movie “Cars”, but at least they got the outfit right — a red trucker hat, jeans, and plush work boots.

It's official: TMAF's mascot is here!

Now YOU can help #NameTheTMAFmascot. Post ideas below or email [email protected]. pic.twitter.com/MQ7TpQQNdN

— TruckingFWD (@TruckingFWD) May 18, 2017

For now, the mascot remains nameless, but not for long! TMAF is accepting submissions to name the character at the email address [email protected].

Trucking Moves America Forward is a campaign designed to enhance the public’s image of the trucking industry. It debuted in 2014 with support from the ATA, OOIDA, and the TCA.