Yesterday the Trucking Moves America Forward campaign debuted their new mascot — but he doesn’t have a name yet!

The new mascot definitely looks like he stepped straight out of the movie “Cars”, but at least they got the outfit right — a red trucker hat, jeans, and plush work boots.

For now, the mascot remains nameless, but not for long! TMAF is accepting submissions to name the character at the email [email protected]

Trucking Moves America Forward is a campaign designed to enhance the public’s image of the trucking industry. It debuted in 2014 with support from the ATA, OOIDA, and the TCA.