New smaller “TA Express” locations launch this week

TravelCenters announced this week that they have opened up a new, smaller style of truck stop called “TA Express” at several locations throughout the U.S.

A news release from TravelCenters announced the opening of the first four TA Express stores at the following locations:

• US Hwy. 85 and SR 68 in Alexander, North Dakota
• 455 US 85 in Walsenburg, Colorado
• 1041 North Colorado Avenue in Brush, Colorado
• 2222 US Hwy 6 in Grand Junction, Colorado

TravelCenters says that “the newly branded locations consist of two new additions to the TravelCenters fueling network in Brush and Walsenberg, Colorado, a TA operated site known as The Wild Bison in Alexander, North Dakota, and the conversion of a TA in Grand Junction, Colorado.”

The new TA Express brand “will offer a majority of the fuel, merchandise, food and other services that professional drivers familiar with the TA and Petro brands have come to know and prefer. For professional drivers, TA Express offers smaller, more nimble facilities allowing drivers to fuel faster, fulfill basic travel needs and return to the road. Professional drivers are able to earn and redeem UltraONE loyalty points at TA Express sites. For motorists, TA Express will provide branded gasoline options, national food offerings, convenience items and clean restrooms.”

Tom Liutkus Senior Vice President, Marketing & Public Relations for TravelCenters told CDLLife, “These sites will have less acreage but each will add parking to our overall count.  Our very general guideline is 100 spots or less. We also expect to add franchised sites so their parking will also add to this count.”

Barry Richards, President and Chief Operating Officer of TravelCenters says, “We’ve listened to our customers and have adapted our facilities to meet their needs, including their need to have our locations in some areas where you just cannot put a large format TA or Petro travel center. New distribution centers country-wide have changed freight patterns and call for additional fueling locations not restricted to interstates and 25 acre parcels.”

TravelCenters plans to continue to expand their TA Express network.