6.5 C
New York

Truck manufacturer calls their new model a ‘cash machine’ for truck drivers

Published:

A new commercial for Volvo Trucks asks truckers to imagine what a life of luxury on the road could be like.

The commercial spot is called “The Cash Machine — featuring Bob” and it is designed to highlight the new Volvo VNL Turbo Compound.

Volvo promises that the new truck will offer drivers fuel savings of up to 11% — which they say will make drivers feel like a “rich man” due to the extra cash left over in their pockets.

The commercial features a “Big Lebowski”-esque truck driver in an eye-popping gold Volvo enjoying first class treatment at the diner, dazzling his fellow drivers with his gold tooth, and triumphing at the bowling alley.

You can view the commercial below.

JOIN OUR NEWSLETTER

Get the hottest daily trucking news

This Week in Trucking

Videos