A new ad spot from Volvo Trucks highlights the physical toll that trucking takes on the body.
The commercials are designed to promote the new Volvo Dynamic Steering system, which is designed to reduce vibrations and take some of the work out of steering a semi.
However, the most striking element of the new ad campaign isn’t the new steering system technology — it’s the almost universal complaints by drivers about serious pain in the neck, shoulders, and back caused by years behind the wheel of a truck.
The ad features testimony gathered at a busy truck stop from drivers who share complaints about the physical pain they endure driving a truck.
Volvo also provided the truckers they interviewed with some immediate relief in the form of a mobile chiropractic clinic.