A Vermont-based company is rolling out a unique rye whiskey aged in barrels loaded into the the trailer of a truck traveling cross country.
Boutique booze maker WhistlePig Whiskey is looking to generate buzz for their new limited edition RoadStock Rye Whiskey by sending it across the country and back in a big rig as part of a unique aging process.
The company says that they loaded the specialty rye whiskey into oak barrels and Bordeaux blend casks, then loaded these into a semi trailer. The truck travelled from Shoreham, Vermont to California and back again, a 6,000 mile trip that the company says allowed the whiskey to age on the road in their “RoadStock Rolling Rickhouse.”
WhistlePig says that the finished product is 86-proof and tastes like “a symphony of raspberry jam, brown sugar, and toasted cedar.” (Click here if you’re looking for a retailer that carries it.)
Also! A company branded Dodge Challenger Hellcat convoyed with the truck to … ensure safety? Make the whole thing look cool? Anyway, the company share a pretty entertaining video documenting the whole thing, which you can check out below.