The Pilot Flying J Chevrolet taking part in an upcoming race will feature pro-trucker branding to raise awareness about the importance of the trucking industry for the general public.
On August 10, the Trucking Moves America Forward (TMAF) group debuted the trucker-friendly branding of the No. 1 Pilot Flying J Chevrolet that will be competing at the NASCAR Xfinity Series event at the Michigan International Speedway on Saturday, August 21.
The branding features the TMAF logo and #ThankATrucker campaign social media hashtag to support education about the trucking industry and demonstrate support for America’s 3.6 million professional truck drivers.
Kevin Burch, co-chairman of TMAF, former ATA Chair and vice president of sales and governmental affairs at Martin Transportation Systems (MTS)said, “Presenting the #ThankATrucker message on The Pilot Flying J Chevrolet is a new and exciting opportunity to spread the industry message of essentiality on a national stage. We thank Pilot Flying J, one of TMAF’s first and most steadfast financial supporters since our launch, for providing TMAF with the opportunity to expand our reach and show why it’s important to show gratitude for America’s truck drivers.”
“The men and women of the trucking industry are heroes. They are the heartbeat of our supply chain and we are thankful every day for their dedication to delivering the goods that we all depend on,” said Wendy Hamilton, senior manager of Operations and Support for Pilot Company. “Pilot Flying J is grateful to TMAF for shining a light on the importance of professional drivers and the industry. We are proud to showcase how essential trucking is by bringing TMAF to the track on the No. 1 Pilot Flying J Chevrolet and hope it helps raise appreciation for all that professional drivers do to keep the country moving.”
TMAF works to improve the image of the trucking industry and to educate the American public on the importance of trucking to the economy.