The Pilot Company recently announced a new campaign in partnership with Dale Earnhardt Jr. to encourage the motoring public to show appreciation for truckers by pumping their arms for an air horn salute.
The “Trucker Salute” campaign is one of Pilot’s National Truck Driver Appreciation Week efforts.
This year, National Truck Driver Appreciation Week is taking place September 12 — 18, but Pilot says that they plan to offer free drinks, bonus loyalty points, and more perks for professional drivers throughout the entire month of September.
As part of an effort to revive the “Trucker Salute,” Pilot produced a video showing motorists of all ages pumping their arms at passing truckers.
The company also tagged in Dale Earnhardt Jr. to encourage more trucker salutes.
Pilot encourages motorists to share video of their trucker salutes on social media, tagging @PilotFlyingJ and using the #ThankATrucker. The company says that they’ll donate $5 per video to Trucking Moves America Forward, up to $25,000. Trucking Moves America Forward is an organization that works to educate the public about the importance of the trucking industry and to portray trucking in a positive light.
“Professional drivers have carried us through many tough times, especially over this past year and a half, and we all owe them our gratitude and thanks,” said Shameek Konar, Pilot Company CEO. “Our annual Driver Appreciation month in September is a special time to recognize and celebrate professional drivers everywhere, including our own Pilot drivers. The Pilot team thanks all of you and gives you a ‘Trucker Salute’ for working incredibly hard to haul all of the goods needed across the nation.”
Other perks being offered to truckers through the myRewards Plus™ app in the month of September include:
Free drink of choice* from each day’s brand family or beverage category on Mondays, Wednesdays and Fridays throughout the month. Offer details on eligible products are available in the myRewards Plus™ app.
Free showers all month* with shower power after one 50+ gallon commercial diesel fill
Earn bonus points* with several ways to boost loyalty earnings throughout September