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Breast Cancer Awareness Semi-Truck Rolls Across the Country


PRESS RELEASE New Ulm, Minnesota October 5, 2023 – J&R Schugel Trucking, Inc., a nationally recognized truckload carrier, is proud to announce the launch of its new breast cancer wrapped semi-truck. The truck, which will be traveling across the lower 48 states, aims to raise awareness about breast cancer and support breast cancer survivors.

The semi-truck features a bold, eye-catching design that displays the pink ribbon, the symbol of breast cancer awareness. J&R Schugel has partnered with a local non-profit organization, B The Light, founded by Amber Melby, breast cancer survivor. Their mission is to offer connection, support and HOPE to local breast cancer survivors andt heir families.

“Our first wrapped truck was Breast Cancer in 2017. Since then, we have wrapped trucks for Autism and Mental Health Awareness,” said Courtney Antonsen, Director of Human Resources for J&R Schugel. “What makes this one different is the collaboration with a local organization to support our mission. Breast cancer has had an impact on so many lives and we are honored to raise awareness by wrapping a truck and having it travel across the nation.”

J&R Schugel plans to assign the unit to one of their professional truck drivers in the near future. One in eight women will be diagnosed with breast cancer in their lifetime. Women are encouraged to have regular mammogram screenings beginning at age 40. “We hope our initiative brings attention to this important cause and has an impact on those in the fight against breast cancer, survivors of breast cancer and those who have lost loved ones to breast cancer,” said Antonsen.

About J&R Schugel

J&R Schugel Trucking, Inc. est. 1974 is a nationally recognized truckload carrier which has headquarters in New Ulm, MN. J&R Schugel owns 700 power units and over 2,000 trailers. They service 48 continental U.S. States, with Dry Van, Temperature-Controlled Freight and Dedicated Services. They offer regional and over-the-road operations in the Midwest, Northeast and Southeast. Along with corporate headquarters in New Ulm, MN, J&R Schugel also operates facilities in Tomah, WI; Pataskala, OH and Forest Park, GA.

For more information about the breast cancer wrapped semi-truck or J&R Schugel, please visit www.jrschugel.com.

For information or to donate to the local non-profit organization, B The Light, please visit


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