On Monday, Love’s Travel Stops announced a Strategic Remodel Initiative that will include multi-million dollar upgrades to hundreds of stores over the next five years.
In the Monday announcement, Love’s said that the company plans to spend $1 billion to upgrade 200 stores over the next five years. The amount spent on upgrades to each store will range from $2 million to $7 million, and the remodeled stores will look more modern and feature more open-concept floor plans, the company says.
Love’s says that the stores chosen for renovations will be determined by store foot traffic, sales, and age. Renovations at the stores in El Paso, Texas, and Columbia, Tennessee, are set to be completed soon.
Love’s says that the stores will remain open during the construction process.
Also as part of the initiative, Love’s will complete teardowns and rebuilds at three stores per year. These stores will close during demolition and reconstruction. Love’s says that the Oklahoma City and Gary, Indiana, stores recently reopened following total rebuilds.
Once the updates are finished, the stores will feature “open-kitchen concepts, multiple restaurant options and updated Love’s Truck Care and Speedco locations” and dog parks where space permits.
In addition to the store upgrades, Love’s plans to open 25 new stores this year.
“Investing in existing locations is another way Love’s prioritizes creating a first-class experience for customers,” said Randy Swain, director of construction and remodels for Love’s. “Being strategic with how we update existing locations – and keeping them open during the process – strengthens Love’s commitment to getting customers back on the road quickly.”