VIDEO: Peterbilt unveils ‘LEGENDARY’ Model 589

On Tuesday, Peterbilt Motors Co. showed off the new Model 589 to a crowd in Texas.

Peterbilt held the unveiling event for the new 589 at the Texas Motor Speedway located in Fort Worth. The event included a concert, the Pride & Class Truck Show, and manufacturing facility tours.

See the moment of the unveiling in the video below.

“We have built the most iconic and aspirational trucks throughout Peterbilt’s history. The Model 589 takes cues from our heritage designs and incorporates essential customer feedback to bring it to life,” said Jason Skoog, PACCAR vice president and Peterbilt general manager. “It is an exceptional looking truck that is distinctly Peterbilt in its bold style and superior workmanship, supported by best-in-class technologies to delight drivers time on the road.”

Peterbilt provided details on the Model 589 in a news release:

“The 589 personifies the legendary Peterbilt Class with its bold, distinctive style and iconic exterior features. It includes a robotically assembled cab, an aluminum hood, multiple sleeper configurations, wrap-around grille crown with triple bars, rectangular grille mesh, and the signature bird ornament — all features that are reminiscent of classic Peterbilt trucks. Other exterior features include bold 15-inch air cleaners, 7-inch exhaust stacks and exhaust shield, and Peterbilt’s distinguished exterior lighting package, with LED daytime fender-brace running lights for a stunning front-end look.

The styling of the 589 is supported by advanced engineering and innovative technologies that provide maximum performance and uptime, including features such as an air-assisted hydraulic clutch on manual transmissions, which reduces driver fatigue and maintenance, and the latest collision mitigation for improved driver safety. It also features advanced driver technology, and other features like predictive cruise control are incorporated to lessen the environmental impact of a traditional truck.

Valuable feedback from our drivers helped shape the interior design, which starts at the entry with larger tread steps for easier ingress/egress. A new, more contemporary instrument panel offers reduced glare and better visibility. Numerous trim packages allow for a custom interior look, and the latest creature comforts, such as high-performance automatic climate control, abundant storage space and larger dual cup holders create an inviting environment. The interior of the first five hundred and eighty-nine Model 589s will be enhanced with an individually numbered special plate installed on the passenger side dash.“

The Model 589 will replace the Model 389 as Peterbilt will end production later this year.

The Model 589 will enter full-scale production at the beginning of 2024.