Travel center chain to drop eyebrow-raising Kum & Go name, per report

New owners of a popular travel center chain plan to drop the Kum & Go name by next year, according to a report out this week.

Last spring, Salt Lake City-based fuel retailer Maverik announced the acquisition of Des Moines-headquartered chain Kum & Go from Krause Group.

The Kum & Go acquisition included more than 400 stores in 13 states.

Nearly one year later, Maverik plans to phase out the Kum & Go name and branding at all locations by 2025, according to a report from CSP Daily News.

The Kum & Go stores will be renamed and branded as Maverik stores.

The report cited a Maverik source who listed “some concern about the inadvertent double entendre of the Kum & Go name” as a reason for the decision to switch the stores to Maverik branding.

As part of the Kum & Go acquisition last year, Maverik also acquired Solar Transport, a tank truck carrier and logistic provider owned by the Krause Group.

Kum & Go was founded in 1963 by Bill Krause and Tony Gentle.