Love’s Travel Stops announced the launch of a “first-of-its-kind retail media network” that will serve ads to professional truck drivers on fuel pump screens and at other physical and digital locations.
On October 7, 2025, the company debuted the Love’s Media Group, “the first retail media network designed specifically for America’s travel stops and the first to reach professional truck drivers at scale.”
Love’s Media Group will allow brands to advertise on the company’s physical and digital assets at more than 662 locations, allowing companies to reach truck drivers through fuel pump screens, in-store digital signage, the Love’s Connect mobile app, and the My Love Rewards loyalty program.
“The platform addresses a significant gap in the advertising landscape by reaching professional truck drivers, a high-frequency audience that traditional digital advertising struggles to access, alongside everyday travelers and travelers making purchase decisions during their journeys,” Love’s said in a news release announcing the platform.
“Love’s Media Group represents an exciting evolution of our commitment to enhancing the customer experience while creating new value for our brand partners,” said Patrick McLean, chief marketing officer of Love’s. “We’re uniquely positioned at the intersection of mobility, loyalty and commerce. With our nationwide footprint and deep relationships with both professional drivers and travelers on the road, we can offer advertisers something no one else can – direct access to a high-volume, high-intent audience in motion.”
“Love’s has been serving America’s travelers for more than 60 years, and that trust is the foundation of our media network,” McLean added. “We’re not just offering advertising inventory – we’re providing brands with the opportunity to be part of memorable customer moments and build lasting relationships with audiences that are difficult to reach through traditional channels.”