Missouri trucking company CFI to be rebranded as Heartland Express by end of 2025

Heartland Express, Inc. announced plans for the integration of Contract Freighters, Inc. (CFI) by the end of the year.

Company officials said that Joplin, Missouri-headquartered CFI’s U.S. operations will be integrated into the Heartland Express brand, effective December 31, 2025.

The $525 million acquisition of CFI’s truckload business and CFI Logistica operations from TFI was completed in August 2022.

CFI’s Mexican operations subsidiary CFI Logistica will not be impacted by the integration of the two companies, according to Heartland Express Chief Executive Officer Mike Gerdin.

The integration process will include rebranding CFI to Heartland Express.

“CFI’s sequential operating performance has improved during 2025, supported by the completion of our transportation management system conversion during the first quarter of 2025 and our transition to a unified driver electronic logging device and communication system with Heartland Express in the second quarter of 2025. Given this progress and the current status of our industry, we believe that integrating and rebranding CFI into Heartland Express is the next logical step in enhancing our consolidated operating and financial performance,” said Gerdin.

Gerdin added that “this decision was driven by a desire to align our CFI drivers’ pay package with our legacy Heartland Express pay package, providing them with an increased driver compensation and benefits package that we believe is among the best in the industry.”

CFI drivers will remain in their current trucks and have the option to choose any pay package for the Heartland Express fleet.

CFI drivers will also be given the option to drive for the Millis Transfer, LLC or Smith Transport, LLC fleets, which are Heartland Express subsidiaries.

“We expect to continue to maintain current CFI offices in Joplin, Missouri (the current headquarters of CFI), as well as West Memphis, Arkansas, and Laredo, Texas. Additionally, we plan to offer all current CFI employees the opportunity to continue their employment with Heartland Express. Millis and Smith will remain in their current status,” Heartland Express said in a news release. “We are currently assessing whether the integration and rebranding of CFI will have any impact on the value of the goodwill and other intangible assets associated with CFI.”