Love’s announces changes to drink refill policy coming in October
Love’s Travel Stops announced that changes are coming to the company’s drink refill policy, along with updates to the Love’s Rewards loyalty program.
In a February 26 news release, Love’s announced the following changes to the drink refill policy:
“Beginning October 1, the complementary drink refill program for professional drivers will move to a monthly credit-based model. Under the enhanced program, drivers will earn more points, giving them the flexibility to use those points on fountain or cooler beverages or redeem points on other rewards, depending on what matters most to them.“
The company also announced changes to the Love’s Rewards program, “including the ability to earn more points on merchandise, plus maintaining favorites like shower credits and member best offers.”
Changes to the Love’s Rewards program include:
- An extra 2 points per $1 spent, in addition to tier earnings, on Love’s-branded products, Love’s freshly made meals and snacks, and bulk DEF
- Base tier level now earns 2 points per $1 spent on in-store merchandise, which is twice as much as before
Love’s will provide users with 100 bonus points on their first in-store scan with Love’s Rewards starting on March 1 and lasting through September 30, 2026 to celebrate the launch of the new loyalty program.
“Love’s Rewards is a reimagining of how loyalty is rewarded on the road,” said Patrick McLean, chief marketing officer at Love’s. “Drivers today expect more than a place to stop – they expect value and consistency wherever the road takes them. Love’s Rewards delivers more meaningful value at every stop, whether drivers are fueling up, grabbing a meal or stocking up. Our goal is to be the first stop drivers think of and the one they choose every time. Love’s Rewards now sets the standard for loyalty in the travel stop category.