Love’s Travel Stops shared a roadmap for the company’s growth in 2026 that includes opening several new truck stops nationwide.
On February 5, 2026, Love’s announced plans to invest $700 million into building new locations and remodeling existing ones this year.
In 2026, Love’s plans to open 20 new locations and to remodel 35 existing locations. Love’s will also open two new truck care locations and four truck washes in 2026
The 20 new Love’s stores will add 1,500 truck parking spaces to the Love’s network, bringing the total number of Love’s truck parking spots available nationwide to more than 52,000 by the end of 2026.
“Our 2026 priorities reflect what has always mattered at Love’s, delivering a best-in-class customer experience every time, no matter the part of our business,” said Shane Wharton, president of Love’s. “This year, growth means new and updated locations, expanded food and snack options, added amenities for RVers, and continued reinvestment in the business through a stronger loyalty program, and updated technologies – all focused on strengthening Love’s brand to drive customer value.”
Other plans for Love’s in 2026 include:
- Updated loyalty rewards
- Love’s will launch a next-level loyalty experience with an enhanced Love’s Rewards program. Slated to be introduced later in February, the Love’s Rewards program will now allow casual customers to start earning points per dollar spent inside the store and on gas and auto-diesel
- New food options
- Love’s will open its first Whataburger in the beginning of 2026
- Heartwell Renewables
- Construction of Heartwell Renewables, a new state-of-the-art renewable diesel refinery in Hastings, Nebraska, is expected to be completed later this year