Saia consolidates brands under one name for simpler customer experience

Saia Inc. is consolidating its brands under one name to create a simpler experience for its customers. 

Saia Inc. announced on January 15th that its logistics services operating under LinkEx will now operate in tandem with its freight services under the name Saia Logistics. 

According to the press release, LinkEx has operated as part of Saia Inc. for more than a decade, and operating both under one name will reflect how closely the two companies work together. 

“Unifying our logistics services fully under the Saia brand helps customers better understand the breadth of solutions we offer,” said Executive Vice President and Chief Customer Officer, Ray Ramu. “It also supports our long-term growth strategy while maintaining the high level of service our customers expect.”

Company executives say that the change is in branding only, and will not affect day-to-day operations or pricing. 

“For our customers and our teams, this is really about clarity and connection,” said Saia Logistics Vice President and General Manager, David Miller. “We’ve been working side by side with Saia for years. Operating as Saia Logistics better reflects how we serve customers without changing the service or relationships they’ve come to know and trust.”