Ohio Start-Up Team Takes Aim At Red Light Cameras With noPhoto

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I believe that traffic enforcement cameras are dangerous, invasive, error-prone, and unconstitutional.  So I decided to do something about it. -Jonathon Dandrow, NoPhoto Founder & President

What is noPhoto?

Meet the noPhoto. The made in USA, microprocessor controlled, smart license plate frame that prevents motorists from being captured on a red light or speed camera ticket. The noPhoto looks and works identically to a standard license plate frame, but it’s what’s inside that counts.

How Does It Work?

When the device detects the flash, the noPhoto will fire multiple high power Xenon flashes that are hidden from view (and, for safety sake, from following drivers).  The flashes will fire at precisely the right time to critically over-expose the picture, preventing whatever (or whoever) was trying to take your picture from capturing the image.

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Directly from www.nophoto.com:

While the noPhoto is a highly advanced piece of equipment, the concept behind its operation is elegantly simple.  Here is how a typical traffic camera encounter would happen with the noPhoto installed on your car:

1. The traffic camera fires its flash to illuminate your car for a picture
2. The noPhoto detects the flash, analyzes it, and sends the proper firing sequence to its own xenon flashes
3. The noPhoto precisely times and fires the flash at the exact moment needed to overexpose the traffic camera
4. Since the traffic camera is not expecting the additional light from the noPhoto, all of its automated settings are incorrect and the image is completely overexposed.  Your license plate cannot be seen and you will not get a ticket in the mail.

So, Is The noPhoto Legal?

Well, maybe. Or maybe even for a small bleep in time. The noPhoto website inserted the standard zero-liability blurb to protect themselves, but had this to say in the FAQ area:  “Since there is nothing physically covering or obscuring the license plate, the noPhoto does not violate any license plate cover laws.  Quite literally, we are using the same light and the same bulbs that red light and speed cameras do.  The noPhoto does not cover any state names, and there are no laws in existence regulating how much light is cast onto the license plate.”

Why Do I Need One If I Don’t Run Red Lights?

noPhoto works for any situation where privacy is concerned. Celebrities, show cars and truck drivers can avoid violations of privacy or becoming ‘listed’ or targeted. According to noPhoto.com, one chief concern is the 3rd party manufacturer of the red light camera, an Australian company called Redflex. noPhoto claims that when a red light photo is taken, your personal information is stored along with the photograph and there is no explicit guarantee this information can’t be sold internationally for marketing purposes.

“To make matters worse, many newer cameras now record constantly, working day and night to compile as much information as possible.  About you.  Without your permission.” -noPhoto.com/pages/education

So How Much Does It Cost?

$350.00 bones, but it’s not available yet. The product is currently raising funds to take the idea to market. Interested in learning more about the NoPhoto or following its development? Visit their site: http://www.nophoto.com

Do you think this product will make it to market or is it dead on arrival? Tell us what you think in the comments below:

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