Lead Preference
Performance Marketing
- The best blend of High-Intent and High-Volume leads
- Spreads spend between High-Intent (Active Job Seekers) and Lower-Intent (Passive Job Seekers) lead sources
- Ideal for medium and large recruiting teams
High-Intent
- Truck drivers who are actively job searching
- Drivers who are directly applying to your company
- Often a higher CPL (Cost Per Lead) and are more limited in volume
- High likelihood of making contact
- More likely to complete an Intelliapp
- Greater probability of making a hire
- Ideal for small and medium recruiting teams (or specialized recruiters)
High Volume
- Truck drivers who are passively job searching
- Drivers who are applying to multiple companies or through a matched lead program
- Often a lower CPL (Cost Per Lead) and are more plentiful in volume
- Great at filling a lead funnel
- Ideal for medium to large recruiting departments who can handle higher call and application volumes
Additional Considerations
- Niche Hiring Areas: It’s important to note that positions with smaller or less populous hiring areas may not have a large volume of drivers actively searching for jobs. – Consider broadening your hiring area to boost volume.
Spend Method
Optimized
- Our systems will continually optimize the performance of your campaign by detecting which jobs are performing better, and prioritizing your budget towards lower CPL (Cost Per Lead) opportunities:
- Monitors Internal Factors (Example: Difficulty of filling the position)
- Monitors External Factors (Example: High competition for a specific driver type)
- Budget never stops delivering to higher CPL (Cost Per Lead) positions completely
Exact Spend
- We will spend the exact budget allocation on each job
- We will not move your budget to optimize for lower CPL (Cost Per Lead)