With the looks of ZZ Top, the business sense of Donald Trump and the family spirit of the Osmonds, the Robertson family, of Duck Commander, have found their pot of gold at the end of a duck call.

A new A&E show, Duck Dynasty, follows the Robertson family in Monroe, Louisiana and highlights their homespun business.

Phil Robertson, the families’ patriarch, started whittling duck calls, out of cedar from the Monroe swamps, in his dilapidated shed more than 25 years ago. Robertson says he figured he could make better ones than those he found at on store shelves.

“I try to produce the sounds of the ducks I have heard in my ears, into this call. That’s what I do all day long,” he said.

“I’d drive up to these Walmarts and they’d run me out, ‘you think we’re gonna buy old duck calls off the street?’ I said, ‘Hey man, Colonel Sanders started with one chicken and… that’s good chicken, man,” Robertson said.

Today, Duck Commander’s business sells millions of dollars of merchandise.

Duck Dynasty airs on A&E this Wednesday night at 10:00 pm E/T.  You can read more about the Robertson’s at ABC News.

 

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