Peterbilt has been a mainstay in the trucking industry. For more than 75 years, Peterbilt has been a preferred and trusted brand for drivers.
This year marks Peterbilt’s 75th anniversary, and Peterbilt plans to celebrate the milestone with you in a yearlong tour.
Peterbilt’s new Model 579 Anniversary Edition and exhibition trailer will be touring the country, making stops at dealerships and industry events.
The tour kicks off April 1. Peterbilt says the tour “provides retrospective, current appreciation and future hints of the industry’s most iconic commercial vehicle brand. The centerpiece of the tour is a custom-built, double-expandable, 53-foot trailer that provides an immersive experience that is both educational and entertaining.”
“This will be a hallmark moment for many – a chance to see one-of-a-kind Peterbilt memorabilia and learn about the company’s history and its role in defining what trucking means and where it is going,” said Robert Woodall, Peterbilt Director of Sales and Marketing. “The bond between Peterbilt, our dealers and our customers has always been the strongest in the industry – this year-long event will take those relationships to an even greater level.”
The Anniversary Trailer features a History Wall that highlights significant accomplishments, products and services the company has provided over the years, including the first truck the company manufactured in 1939 to the Models 579 and 567. The trailer will also feature a cab and sleeper cutaways from the 579 and 567. A display of the PACCAR MX-13 engine will also be on display.
“This will very much be a hands-on experience for customers,” said Woodall. “In addition to the product displays, there are interactive kiosks that let customers configure their own Model 579 or learn of the features and benefits of our full product line with 360-degree virtual tours. Our dealers will utilize this unique opportunity to host open houses for customers and regardless of how long they’ve been operating Peterbilts or how much of a fan of our brand that they are, I guarantee everyone will walk away learning new facts from our company’s proud 75-year history.”
Based in Denton, Texas, Peterbilt Motors Company combines a global reputation for industry leading design, innovative engineering and fuel efficiency solutions, with superior quality to engineer a truck that stands as the “Class” of the industry. Through its 280-plus North American dealer locations, Peterbilt also provides a comprehensive array of aftermarket support programs to complement its full lineup of on-highway, vocational and medium duty products, including alternative fuel vehicles. Customers enjoy industry leading service and support, including preventive maintenance plans, expedited QuickCare services, automated parts inventory replenishment and 24/7 complimentary Customer Assistance through 1-800-4-Peterbilt. For more information about Peterbilt, visit www.peterbilt.com .